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Vehicle Listing Ads (VLAs) enable car dealerships to connect with buyers actively searching for vehicles on Google. These visually engaging ads showcase essential details such as make, model, price, and dealership location directly within Google search results and Google Shopping. To launch VLAs, a Google My Business listing is required to ensure accurate location data and seamless integration with your dealership’s inventory. By displaying real-time stock, VLAs attract high-intent customers and enhance lead generation.
Navigating the approval process for these ads can be complex due to strict regulations, but we handle the entire setup for you. VLAs automatically pull inventory data, ensuring your listings remain up to date with minimal manual effort. Whether you operate a single dealership or manage multiple locations, this ad format helps drive qualified traffic, boost conversions, and maximize return on investment.
More Qualified Leads: Vehicle Listing Ads (VLAs) put your inventory in front of shoppers actively searching for cars on Google. By displaying essential details like pricing and location, these ads attract serious buyers who are further down the purchase funnel, leading to higher conversion rates and reduced wasted spend.
Omnichannel Goals: VLAs integrate smoothly with both your dealership’s online and in-store sales strategies. Whether a customer discovers your vehicle listing on Google Search, Maps, or through social media, they can easily transition from browsing online to visiting your dealership. This ensures a unified and efficient experience across all platforms, helping you meet omnichannel goals and drive conversions.
Automated Targeting: Google’s automated technology matches your listings with users actively looking for similar vehicles. By analyzing search behavior and user intent, VLAs ensure your ads reach the right audience at the right moment, improving ad efficiency without requiring manual adjustments.
Control VLAs Vehicle Selection: VLAs offer you complete flexibility in choosing the vehicles featured in your ads, ensuring they align with your target audience. Additionally, due to certain brands' marketing guidelines that prevent targeting specific branded keywords, we can easily exclude those vehicles from your campaigns to maintain compliance.
Add Exclusive Local Offers: Boost engagement by including limited-time promotions, special financing, or discount offers within your ads. This feature helps differentiate your dealership, encouraging more inquiries and showroom visits from shoppers seeking the best local deals.
The Ability to Reach a Wider Audience: VLAs don’t just rely on search intent; they also target a diverse range of demographics. This allows you to connect with potential buyers based on their interests, behaviors, and other valuable characteristics, ensuring your vehicles reach the right audience beyond just search queries.
We can run Vehicle Inventory Ads (VIAs) across Google, Yahoo, and Bing, giving dealerships the ability to showcase their live inventory with real-time updates. These ads automatically display key details like make, model, price, availability, and vehicle images. Setting up VIAs can be challenging, and many dealerships face issues with proper implementation. Thankfully, we specialize in streamlining the setup process for you. With VIAs, you can ensure customers are always viewing your current stock, driving more online interest and encouraging visits to your dealership.
To keep your Vehicle Listing Ads (VLAs) up-to-date, we offer multiple syncing methods to ensure your inventory is accurate across Google platforms. One simple option is providing a live XML URL feed link, which automatically updates your ads. Alternatively, we can sync your inventory through an API integration, linking directly with your inventory management system. These methods keep vehicle details, prices, and availability accurate without the need for manual updates, ensuring customers always see the most relevant options and helping drive more leads and sales.
We offer our services to dealerships across Australia. No matter where you're located, we are equipped to support dealerships in all regions, providing effective digital marketing solutions tailored to meet your needs and drive more leads, sales, and traffic to your showroom.
We offer Vehicle Listing Ads (VLAs) across major search engines, including Google, Yahoo, and Bing. This ensures your dealership’s inventory gets maximum exposure to potential customers, driving qualified leads from multiple platforms to your website and showroom.
The cost of Vehicle Listing Ads (VLAs) depends on several factors, including your dealership’s inventory size, the competitiveness of your market, and the specific platforms you choose to run ads on. We recommend starting with a customized strategy to ensure the best results for your budget. Contact us for a tailored quote and to discuss how we can help maximize your investment.
Yes, we offer a variety of other marketing services for car dealerships. In addition to Vehicle Listing Ads (VLAs), we provide Google search ads, display banner ads, YouTube lead ads, and Facebook inventory ads and lead ads. These services are designed to help dealerships increase visibility, drive traffic, and generate more qualified leads, all tailored to meet your specific marketing goals.
