Track Performance With AdWords Conversion Tracking
Have you been paying for clicks in AdWords that are not giving you a return on investment? This can not only cost your business money but also make it very hard to understand what is most important to your customers. By knowing what keywords and placements help your customers convert can help you make more theme relevant Ad Groups and choose better keywords, read on and discover the power of AdWords Conversion Tracking.
Don't stress there is an easy way to import all this data straight into your AdWords account.
Before beginning this setup guide, you first need to think about what it is you would like to track. In this guide, I will cover installing a goal to track a form that has been submitted from out Contact Us page.
If you would like to read more on this topic, I would recommend checking out Google Conversion Tracking
Option 1 - Installing the Google AdWords tracking code
Advantages of this method - the data tends to be imported into your AdWords account quicker, and it's easy to setup all in the one account.
- First, log in to your AdWords account
- Click Tools and analysis
- Click Conversions
- Now click the button at the top that says +Conversions
- Type in a conversion name (be sure to be descriptive. e.g. "Contact page email sent")
- Choose a source - In this case, we will choose "Webpage."
- Click Save and Continue
- Select a Conversion category
- Select a Conversion window (30 days will be selected as standard)
- Leave the Markup Language standard as HTML unless you are an advanced user
- Fill in the Conversion value (make this the average price of your products or services)
- Click Save and Continue
- Now Google will provide you with some code to add to your website This code should be added to your last page the customer sees after submitting the email form. (Usually the Thank you page)
- Get your webmaster to copy the code in between the two <body></body> tags of the desired page
- Great work! Now wait for the data to flow into your account. You have set up AdWords Conversion Tracking successfully
Option 2 - Importing conversions from Google Analytics
Advantages of this method - You can set up funnels so you can see a percentage of drop offs as they go through every step of the goal
- First step: We need to set up a goal in Google Analytics
- Sign into Google Analytics
- Click Admin in the Right top corner
- Select your Account in the Account Column
- In the last column View (Profile) click the Goals option
- Click Create a Goal
- Name your Goal (be sure to be descriptive. e.g. "Contact page email sent")
- Choose Goal Type - In this case we will choose "Webpage."
- Then click next step
- In the 'Destination Equal to' add the URL of the last page for the goal to be complete. In this case for us, it would be our Thank you page.
- Add a value for the conversion (Make this the average price of your products or services)
- We recommend adding a funnel so that you can understand the customer's journey - in this case, we could add our Contact us Page URL
- Click Save goal
- Now we need to wait for a goal to take place
- To import these goals into Google AdWords, you need to make sure both Analytic and AdWords accounts are linked. For more information on this check out Linking Google Analytic to AdWords
- Now once a goal has taken place you can log into Google AdWords and click "tools and analysis."
- Click the conversions
- Click Import from Google Analytics and select the goals you would like to import
- That's it; you're done! Your conversions will now start displaying in your AdWords account. You have set up AdWords Conversion Tracking successfully